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The Logo has Landed

Posted October 26, 2015 by Habitat 2030 & filed under General

h2030 colored art

Well lookee who finally got themselves a logo!

After much discussion from the H2030 Advisory Group (much) we have our new logo and we love it.

From freelance artist Kelsey Oseid who worked closely with us and our many demands, our logo is meant to be a Chicagoland endemic species explosion. Pictured here are compass plant, side oats grama, red and white trillium, mayapple, (Chicago) chanterelle, and our good friends the blue-spotted salamander and American mink. Also as one of our AG members says, “I’m pretending that the dots represent all of the smaller creatures like insects and microorganisms.”

With that in mind, what all of these species have in common is that despite looking exceptionally unique, they all require a little bit of exploration to “see.” You have to look under the mayapple’s kilt to see its flower, under logs for sallies, and you have to hold very still for a long time by a river for a mink to appear. There are brief windows where gramas, trilliums and chanterelles are showing their characteristic form. Even the stately compass plant requires a certain kind of vision for it to emerge from the magic eye picture that is our native prairies.

Basically, each of our native species requires you get to know them a little in order to develop a deeper relationship with them. At first, when you are embarking on your voyage into the seas of our indigenous wild landscape, nature might all appear like one big blurry burst of greenishness. If you open up yourself to that bursting, if you let your eyes focus and unfocus on the explosion, then details start to take shape – each with its own story and aspirations.

(And if you are like, “Oh man, why didn’t they put in _____ species?!” don’t worry, someone at some point in this process has already said that. Just pretend it’s one of the dots!)

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Habitat 2030

Latest posts by Habitat 2030 (see all)

  • The Logo has Landed - October 26, 2015
  • Submit Your Custom Event Banner Creations in the First Ever Habitat 2030 Event Banner Challenge! - August 7, 2015
  • Volunteers Restore Wetlands at Eggers Grove - July 24, 2015

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Tags: Habitat 2030, kelsey oseid, logo, mink, native species, salamander

2 Responses to “The Logo has Landed”

  1. Jonathan Schlesinger October 28th, 2015

    That is a totally dope logo. Bravo.

    Reply
  2. Bon November 4th, 2015

    Looks great I like😎

    Reply

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